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Apple Launches The iPhone X, And Lines Around The Block Return

Apple Launches The iPhone X, And Lines Around The Block Return

zerohedge.com / by Tyler Durden / Nov 3, 2017 6:17 AM

The moment Apple geeks were waiting for arrived this morning with the launch of the iPhone X aroudn the world. The new phone went on sale and was greeted by huge crowds outside Apple stores in some Australian and Asian cities. What a difference a month makes when we reported in “This Is Embarrassing”: 2 People Show Up For iPhone 8 Launch in China.

Fortunately for Apple, which yesterday smashed expectations and reported strong guidance, the iPhone magic appears to be back as the Wall Street Journal reports:

Long lines outside of Apple Inc. AAPL 0.73% stores around the world showed strong initial demand for the new iPhone X, but analysts said the real test would be the company’s ability to sustain that level of interest over the coming months as it works through supply bottlenecks. Sales of the iPhone X began Friday, and hundreds of customers lined up in Australia and Singapore, aiming to be among the first in the world to get their hands on the most expensive iPhone ever, with a starting price of $999 and features including an edge-to-edge display and a facial-recognition system. It wasn’t clear how many units Apple would have available for first-day sales. At an Apple store in central Sydney, lines snaked around the corner midmorning local time, despite the store opening at 8 a.m., an hour earlier than usual, to cope with expected demand.

Half way around the world, CNET reports on the Sydney launch.