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Is This The End Of The Road For Apple’s Self-Driving Car?

Is This The End Of The Road For Apple’s Self-Driving Car?


zerohedge.com / by Irinia Slav via OilPrice.com / Oct 19, 2016 2:40 PM

Apple has all but thrown in the towel on its self-driving car endeavors. Its project Titan, which was supposed to release a fully autonomous vehicle in the early years of the next decade, has beenscaled back substantially and will from now on focus on developing just the self-driving software used in autonomous cars.

In an extensive report on project Titan, Bloomberg notes that since its inception two years ago, it has been plagued by a variety of problems, from disagreements among leaders about the direction the project should take, to supply chain challenges, and the consequent outflow of managers and employees alike.

It seems one of the world’s leaders in consumer electronics plunged headfirst into the deep waters of the nascent autonomous car market without first learning how to swim. Only now, after two years of strategy, have rows among the leadership, an absence of a clear concept as to how to approach the whole thing, and growing competition made the company realize that it may have made a mistake.

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