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Failure To Communicate

Failure To Communicate

peakprosperity.com / by Adam Taggart / Monday, July 17, 2017, 9:06 PM

“What we’ve got here is Failure To Communicate.”
~ The Captain, Cool Hand Luke

 

In 2010, They Didn’t Get It

The first week Chris and I started working together back in 2010 was mostly spent dealing with a PR snafu.

Boston Magazine had sent one of its senior writers out to the Martenson’s house a few months earlier. Chris and Becca opened up their homestead to her, spending the better part of three days explaining how developing a resilient lifestyle was the best way to prepare for the coming changes warned of in The Crash Course, not to mention the best way to move forward into the future with optimism rather than fear.

The Martensons were happy to have had the chance to tell their story in full. But unfortunately, the writer chose to take a narrow — and alarmist — view.

Chris was understandably upset when the story came out. “The End Is Near Inc.” was the featured article in that issue of Boston Magazine, complete with a photo-shopped image of Chris sitting in an underground bunker surrounded by cannisters of stored food, stacks of gold bars, and a chicken. And the article itself focused much more on dystopian risks and the survivalist urge to buy guns.

The author seemed to have totally missed the heart of the Martenson’s message: that resilience involves engaging with the world around us, not hunkering down against it. After sharing days worth of examples of community gardening, raw milk co-ops, neighborhood potlucks, tool sharing circles, and much more — Boston Magazine portrayed them as ‘us-against-the-world’ doomsday preppers.

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